Institute for Arts and Academic Leadership and

Athletic eXcellence, LLC

“Identity is cause; 
brand is effect.”

Larry Ackerman

“Identity is cause; 
brand is effect.”

What is AALAX? 

“Our insight and expertise helps make

educated and informed decisions.”


As a thriving 25 year consultant and adviser in the industry, Coach Leah founded the Institute for Arts & Academic Leadership and Academic eXcellence, LLC [AALAX] in the Spring of 2015.

In October, 2015 AALAX was retained by the Texas Christian Athletic League [T*CAL] – with Coach Leah serving in the top role as Director of Athletics. T*CAL serves over 100 middle schools, high schools, and academic entities primarily in the state of Texas.


In Spring 2017, Genesis Christian School [GCS], a T*CAL [PreK – 12] member school, hired Coach Leah for the role of Administrator of Athletic Programming. AALAX's proven results of Activity Based Instructional strategies were implemented to provide a solid K-12 physical education and varsity sports foundation for GCS.

Coach Leah continues to share optimal performance strategies for youth programming as well as Career & Life Coaching to small business owners and female executives in male dominated industries. See Elite Executive Coaching - Career Closet


The AALAX team of industry experts and project managers are poised to deliver innovative results on and off the court! 




Coach Leah was appointed as an Executive Officer of the World Youth Foundation, Inc. [WYF] in November of 2014 and shares her expertise with the coordinators

and directors of WYF's flagship program,

YIIP - Youth innovative Incubator Project.

Through a solid partnership with WYF and AALAX, the goal to reach nationally from Minneapolis, MN to several metropolitan areas in Texas, as well as the Southeast and on the East Coast with several innovative non-profit

youth programming initiatives has been achieved. 

AALAX initiatives currently serve in both Houston, TX and Minneapolis, MN through The Frazier Foundation.


© Original Website designed for AALAX by Norman Houston Events, LLC

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